Our podcast going behind-the-scenes of your favorite companies, to help you understand how your dream clients think about business, design and more.

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A Collection of Real Emails and Proposals for Designers (with the Lines That Worked) curated by Folyo.

How to use JTBD on your website as a freelancer

By Robert Williams | November 27, 2018

You don’t hear about how JTBD applies to freelancing very often, so I asked JTBD-expert Alan…

How to write a positioning statement on your website that makes clients hire you

By Robert Williams | November 17, 2018

Virtually every freelancer uses confusing terms to describe their work. Just try explaining one of…

How to send your portfolio to clients so they pick you

By Robert Williams | November 17, 2018

Yep, I used Folyo as a freelancer way before I took over the app in 2014. Needless…

How to create a portfolio website actually get you clients

By Robert Williams | November 17, 2018

Your portfolio exists for one reason. To help you get clients. Yet most freelancer portfolios…

How to make selling freelance design less stressful and more fun

By Robert Williams | November 17, 2018

One of my favorite pieces of advice from the king of client work, David Ogilvy,…

How to start your emails to clients so they want to hire you

By Robert Williams | November 17, 2018

When humans open an email there’s only one question we ask ourselves. If you’re sending…

How to find high-quality freelance design leads every single day

By Robert Williams | November 16, 2018

There was a time when all month I’d worry about where my next project would…

How to get a steady stream of clients coming to you

By Robert Williams | November 16, 2018

Getting fired hit me like a ton of bricks. I still remember the copy machine…

How to get dream clients from your portfolio website

By Robert Williams | November 16, 2018

If you work with clients, the single most powerful way to increase your revenue is…

How to win more clients by presenting your experience the right way

By Robert Williams | November 16, 2018

I got a question from an experienced UI designer recently: Should I ever talk about…

One benefit of sending thousands of design jobs is you get to see what the top companies do differently when hiring a designer. We share what we've learned.

How to write a job ad that attracts the right people from job boards or workable

By Robert Williams | November 19, 2018

Find and work with great talent in 3 easy steps You’re getting ready to start a…

How to break down the scope of your project

By Robert Williams | November 19, 2018

“I won’t touch projects that have budgets smaller than $30,000. Anything lower is usually low-quality…

How to get the most out of a freelance designer as a startup founder

By Robert Williams | November 19, 2018

You may have noticed that your business is limited by you. You only have so…

How to write a great project brief by answering 3 questions

By Robert Williams | November 19, 2018

If you’re hiring a freelance designer it means you are currently in 1 of 2…

Pro’s and Con’s of the major freelance designer hiring platforms

By Robert Williams | November 10, 2018

For the past 3 years I’ve probably looked at more freelance job boards than anyone…

How to take the risk out of hiring freelancers for new projects

By Robert Williams | November 10, 2018

When a project costs less than the profit it will generate, it’s a good investment.…

Hiring Freelance Designers

By Robert Williams | November 7, 2018

Staff shortages (or surpluses) eat up profits at a lot of companies. Yet, they’re totally…

How to Hire a Website Designer without Getting Burned

By Robert Williams | August 6, 2018

I’ve never hired a web designer except for very small projects. I have, however, been…

A Short Field Guide To Finding Designers

By Sacha Greif | June 20, 2014

As someone with a hybrid designer/developer profile, I end up hanging out with a lot…

G) My (Sacha’s) logo.

The $5 Logo

By Sacha Greif | June 13, 2014

We recently published our Startup’s Guide to Budget Design, where we examined different design options…

The Rest of Our Articles

  • How to Find Web Design RFPs
  • How to automate your emails without losing your soul
  • How to use JTBD on your website as a freelancer
  • How to write a job ad that attracts the right people from job boards or workable
  • How to break down the scope of your project
  • How to get the most out of a freelance designer as a startup founder
  • How to write a great project brief by answering 3 questions
  • How to write a positioning statement on your website that makes clients hire you
  • How to send your portfolio to clients so they pick you
  • How to create a portfolio website actually get you clients
  • How to make selling freelance design less stressful and more fun
  • How to start your emails to clients so they want to hire you
  • How to find high-quality freelance design leads every single day
  • How to get a steady stream of clients coming to you
  • How to get dream clients from your portfolio website
  • How to win more clients by presenting your experience the right way
  • How to kill scope creep, complete projects faster and make clients love you for it
  • How to NOT get clients over email
  • How to build a freelance pipeline of dream client prospects (on auto-pilot)
  • How to create more client referrals and repeat work
  • The Natural Retainer Upsell Email
  • Seth Godin’s 7 unconventional rules for getting clients
  • Walt Disney’s 16 unconventional rules for getting clients
  • The 20+ Best Email, Proposal and Website Templates for Designers
  • Pro’s and Con’s of the major freelance designer hiring platforms
  • How to take the risk out of hiring freelancers for new projects
  • Hiring Freelance Designers
  • Where to Find High-Value Design Clients in 2018
  • The Email Line That’s Client Repellent
  • Hacking your lead-gen with reminders
  • Jason Fried’s 13 unconventional rules for getting clients
  • Using Feedbin to Find Amazing Clients For You
  • My Endless Client Generator: A free RSS plugin with all the best UX projects
  • The minimalist design firm’s approach to outbound
  • My 5 favorite places to find ready-to-buy design clients
  • How I deleted my portfolio and made $30k in 6 weeks
  • The Email Checklist for Designers
  • The Simple Follow-up Email
  • The Future Client Introduction Email
  • Emails to Clients
  • How to Hire a Website Designer without Getting Burned
  • How to apply to a project on Folyo
  • David Ogilvy’s 19 Unconventional Rules for Getting Clients
  • Folyo’s new home
  • Winning Projects: Why The First Impression Counts Most
  • A Short Field Guide To Finding Designers
  • The $5 Logo
  • The Startup’s Guide to Budget Design
  • Being a Professional
  • Can Clients Trust You?
  • Realigning the Folyo Blog
  • Common Portfolio Mistakes (And How To Fix Them)
  • “How Much Does a Website Cost?” And Other Pricing Questions