Robert Williams

I run Folyo which can help your remote company find the right designer in the next 7 days. I also host Freelance, a podcast about how you can be more effective at independent work featuring remote companies like Basecamp, Converkit, Highrise and more. If you're a designer looking for clients, you can also get a free 14-day trial of my referral newsletter today.

Hack for creating one of a kind offer

You should sell something no other freelancer can offer: the benefits from your unique way of solving problems. THAT is what will make clients water at the mouth to pay you for.

The 4-page Snoozefest

If your goal is to stand out to clients, beware the 4-Page Snoozefest: Homepage – I am product designer Portfolio – These are screenshots Blog – Last update circa 2007 Contact page – Pardon the...

Sales call hack

Quick tip for making your website more effective if you’ve ever said, “when I talk to clients on a call, I can usually close the deal”: Figure out what you’re saying on those sales call...

An Email Series > Your Portfolio

Quick tip for getting more leads: Instead of ONLY offering a portfolio on your site 👉 create an email series centered around your expertise that delivers 1 quick win in each email. That way you...

Should you sell yourself as a freelancer or studio?

Here’s a question I get a lot from Folyo members and it’s a good one. I run a small studio. Should I present myself to clients as a freelancer or as a studio? The short...

How to use a job board

Since 2013, I’ve helped hundreds of designers find clients. This has lead to also occasionally helping companies choose which designers to hire. If you’ve ever been through this process, you know it can get tedious...

Upgrade

Yearly billing: now closed Current Folyo pricing is $79/month which comes out to $948/year. But if you upgrade now you can lock-in your introductory rate of $399/year… which is a savings of $549/year, don’t lose...

Nick Disabato on website value propositions

Webinar notes coming soon

Jonathan Stark on website pricing and value propositions

On this call Jonathan goes over: The first thing you need to know when analyzing your website (6:11). How to position yourself as a Kickstarter-focused designer (19:50). When and how to add a risk-reversal to...

Philip Morgan on website positioning

On this call Philip Morgan covers: How to use Linkedin to define your niche segmentation (8:35). How a design agency can market themselves like Metalab (12:35). How to get a sense of your competitors marketing...