Robert Williams

I help underwater design agencies fix staff shortages quickly and come back up for air. I run Folyo, a private referral community of product designers, and I host Freelance, a podcast about how to work independently.

How to Find Web Design RFPs

In 2018 I found over 100 high-quality RFPs (Requests for Proposals) by companies in need of a website redesign using a few sites once a week. Some freelancers and agencies hate RFPs because they’re time consuming and (admittedly) not the funnest way ever to win work, but I believe they are still totally lucrative if approached the right way. In...

Podcast: Portfolio to Product

“How do I make my website better at attracting clients?” In this podcast I discuss one idea that you can try in the new year that’s worked for me.

Interview: Products People Want with Joe Workman

In this episode, Joe Workman and I talk about how to create plugins and products customers want as an indie developer.

Interview: Choosing Clients with Philip Morgan

In this episode I talk to Philip Morgan about how to decide which clients to go after.

Podcast: Overhead with Jason Forrest

Today on the podcast, Jason Forrest and I do a deep-dive into how we think about expenses in our business. Picture yourself walking into Staples and seeing a $3,000 product you know your business will use for the next 5 years. How much thought goes into that purchase? Write-off or not, you’re probably in for at least a couple hours...

How to automate your emails without losing your soul

You probably do a lot more sales activity than you think. Most of it is mind-numbingly boring and repetitive, yet, you keep doing it because it makes you money. Answering a prospect’s question that you’ve answered a hundred times before is actually quite important because it brings in sales. It’s a chore, but you put up with it. Since sales...

How to use JTBD on your website as a freelancer

You don’t hear about how JTBD applies to freelancing very often, so I asked JTBD-expert Alan Klement to join me on a live call to explore the topic. As freelancers we don’t care about complex theory unless it has actionable takeaways you can apply to your business today — and that’s exactly what we tried to create on the call. We discussed a bunch...

How to write a job ad that attracts the right people from job boards or workable

Find and work with great talent in 3 easy steps You’re getting ready to start a new project. Wunderbars! Let’s make sure you put yourself in the best possible position to pick the right fit for you. We’ll do it in three parts: Write an awesome (but brief) job/project descriptionPost your job where top professionals can see itDiscuss your options with...

How to break down the scope of your project

“I won’t touch projects that have budgets smaller than $30,000. Anything lower is usually low-quality and unprofitable for me.” That’s a statement I hear repeatedly from freelancers. I’m not sure why $30,000 is the number for quality and profit but it seems to be the one that comes up most often. Projects below this magical threshold get rejected by people who...

How to get the most out of a freelance designer as a startup founder

You may have noticed that your business is limited by you. You only have so much time in a day to accomplish what you need. You can only solve problems one way. Your way. That’s why hiring is such an important investment. It multiplies your effort. It opens possibilities on growth that aren’t possible solo. It’s almost like being able...