Robert Williams

The Natural Retainer Upsell Email

By Robert Williams / November 12, 2018 / Comments Off on The Natural Retainer Upsell Email

Client: “What if I need to update the copy on my website?” You: “For small maintenance updates like that it would probably be best to do some sort of small retainer. For example, some of my clients pay $X00 every month to have me on call for up to 4 hours. They have that time reserved just…

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Seth Godin’s 7 unconventional rules for getting clients

By Robert Williams / November 11, 2018 / Comments Off on Seth Godin’s 7 unconventional rules for getting clients

When Seth Godin started Seth Godin Productions, a book packaging design consultancy, he operated out of his studio apartment in New York City. Just years later, he sold one of the first internet marketing firms in the country to Yahoo for millions. The skills he picked up during his freelance book design and internet marketing days…

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Walt Disney’s 16 unconventional rules for getting clients

By Robert Williams / November 11, 2018 / Comments Off on Walt Disney’s 16 unconventional rules for getting clients

Most people don’t know that Walt Disney started out as a freelance cartoonist. He carried those lessons throughout the rest of his career, continuing to meet with distributors and clients in one-on-one sales situations.  He began his career in a different era but the principles he used work just as well today. Authenticity and delight will never…

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The 20+ Best Email, Proposal and Website Templates for Designers

By Robert Williams / November 10, 2018 / Comments Off on The 20+ Best Email, Proposal and Website Templates for Designers

These templates for designers are the absolute best resources I’ve found to helping hundreds of design firms get clients. Most designers don’t know that 90% of their proposals, emails, and websites are client repellent. The resources below are the opposite. They will show you exactly what to do instead. Start here The email line that’s client…

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Pro’s and Con’s of the major freelance designer hiring platforms

By Robert Williams / November 10, 2018 / Comments Off on Pro’s and Con’s of the major freelance designer hiring platforms

For the past 3 years I’ve probably looked at more freelance job boards than anyone on earth. I’ve found over 6,000 high-quality gigs (and in the process thrown out more than 20X that many). I’ve noticed patterns emerge, not just about the places I find these opportunities, but also about the companies who use these…

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How to take the risk out of hiring freelancers for new projects

By Robert Williams / November 10, 2018 / Comments Off on How to take the risk out of hiring freelancers for new projects

When a project costs less than the profit it will generate, it’s a good investment. But this is impossible to determine until price is established. That’s why deciding to hire a freelancer for a project is a weird proposition. How can you know exactly how profitable a freelancer’s work will be to your project? That’s…

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Hiring Freelance Designers

By Robert Williams / November 7, 2018 / Comments Off on Hiring Freelance Designers

Staff shortages (or surpluses) eat up profits at a lot of companies. Yet, they’re totally predictable. Hiring the right freelancer is a huge advantage for your startup or small business – and these articles will show you how to do it. A Fiverr experiment – The $5 logoHow to write a great project brief by…

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Where to Find High-Value Design Clients in 2018

By Robert Williams / November 7, 2018 / Comments Off on Where to Find High-Value Design Clients in 2018

How do you find high-value clients, quickly, when you don’t have an existing network of work to rely on? This guide will answer that question from start to finish. It’s a culmination of tips, habits, and tactics I use everyday with Folyo. Let’s dive in. 1. Your portfolio: what you really need to get started How I…

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The Email Line That’s Client Repellent

By Robert Williams / November 7, 2018 / Comments Off on The Email Line That’s Client Repellent

My UX design firm had gone through dry spells before but this one was particularly bad. Each day, the stress mounted. The importance of every new meeting ballooned greater than ever before. I went in to each one thinking one thing: “I need this job.” Yet, each client would slip out of my grasp. Some…

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Hacking your lead-gen with reminders

By Robert Williams / November 5, 2018 / Comments Off on Hacking your lead-gen with reminders

So after implementing my last lesson, you’ve now gotten your Feedbin account setup and are starting to see dozens of leads daily. Congrats. You now have a system for finding, qualifying, and prioritizing great projects that’s more advanced than 99% of design firms. This daily flow of leads is enough to fill the gaps in…

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