Rob Williams

I run Folyo which can help your remote company find the right designer in the next 7 days. I also host Freelance, a podcast about how you can be more effective at independent work featuring remote companies like Basecamp, Converkit, Highrise and more. If you're a designer looking for clients, you can also get a free 14-day trial of my referral newsletter today.

How to write a positioning statement on your website that makes clients hire you

Virtually every freelancer uses confusing terms to describe their work. Just try explaining one of the terms below to a normal person: Chances are you lose their attention in the first 10 seconds. So with...

How to send your portfolio to clients so they pick you

Yep, I used Folyo as a freelancer way before I took over the app in 2014. Needless to say I loved it. It made connecting with clients so simple. In fact, I was able to go from...

How to create a portfolio website actually get you clients

Your portfolio exists for one reason. To help you get clients. Yet most freelancer portfolios are actually pushing away clients without realizing. To make sure you don’t do that you need to know what a...

How to make selling freelance design less stressful and more fun

One of my favorite pieces of advice from the king of client work, David Ogilvy, is: “you should approach [finding clients] with light-hearted gusto”. I like this quote because it’s so obvious, yet seems alien. Most...

How to start your emails to clients so they want to hire you

When humans open an email there’s only one question we ask ourselves. If you’re sending an email you can get around this mindless human flaw by greeting them in their native tongue … preferably using their...

How to find high-quality freelance design leads every single day

There was a time when all month I’d worry about where my next project would come from. I felt helpless. The online community didn’t help. Freelancers would tell me that this was just the way...

How to get a steady stream of clients coming to you

Getting fired hit me like a ton of bricks. I still remember the copy machine going off in the background moments after my boss told me he was letting me go. In fact, that buzzing...

How to get dream clients from your portfolio website

If you work with clients, the single most powerful way to increase your revenue is to stop freelancing and start consulting. And there’s no better outline to follow than Draft, a one-man interaction design consultancy in...

How to win more clients by presenting your experience the right way

I got a question from an experienced UI designer recently: Should I ever talk about my “15+ years of experience”? It’s a great question. The first thing you need to know about experience is that...

How to kill scope creep, complete projects faster and make clients love you for it

It’s human nature. There’s was a point in the project where progress stopped — a rabbit hole appeared, a feature bloated out of control, communication tired — and suddenly my two very experienced friends had blown their budget and...