Rob Williams

I run Folyo which helps freelance designers find the work they were meant to do. I also host Freelance a podcast about how to be more effective at independent work featuring remote companies like Disney, Basecamp, YNAB, ConvertKit and more.

How to make selling freelance design less stressful and more fun

One of my favorite pieces of advice from the king of client work, David Ogilvy, is: “you should approach [finding clients] with light-hearted gusto”. I like this quote because it’s so obvious, yet seems alien. Most…

How to start your emails to clients so they want to hire you

When humans open an email there’s only one question we ask ourselves. If you’re sending an email you can get around this mindless human flaw by greeting them in their native tongue … preferably using their…

How to Get Web Design Clients Fast – in 7 Steps

There was a time when all month I’d worry about where my next project would come from. I felt helpless. The online community didn’t help. Freelancers would tell me that this was just the way…

How to be a Freelance Graphic Designer

Getting fired hit me like a ton of bricks. I still remember the copy machine going off in the background moments after my boss told me he was letting me go. In fact, that buzzing…

Portfolio Examples of Great Freelancers That Work

If you’re a freelancer, what would you say is the single most important factor when it comes to clients deciding whether or not to give you a project? Having a great portfolio? A lot of…

The Truth about Freelance Resume Experience

I got a question from an experienced UI designer recently: Should I ever talk about my “15+ years of experience”? It’s a great question. The first thing you need to know about experience is that…

How to kill scope creep, complete projects faster and make clients love you for it

It’s human nature. There’s was a point in the project where progress stopped — a rabbit hole appeared, a feature bloated out of control, communication tired — and suddenly my two very experienced friends had blown their budget and…

The Best Referral Email Template for Repeat Work

I’ve written a lot about how to write emails that win you clients the past couple of years. Even though all my advice has been soaked in experience (and tested by my customers), late last year I…

The Monthly Retainer Agreement Email Sample Template

Monthly retainer agreements are the gold standard of freelance client work. Why? Because they take care of one of the biggest pain in the butts of freelancing: the feast of famine cycle. And there’s a…

Seth Godin’s 7 unconventional rules for getting clients

When Seth Godin started Seth Godin Productions, a book packaging design consultancy, he operated out of his studio apartment in New York City. Just years later, he sold one of the first internet marketing firms in…