Robert Williams

I help underwater design agencies fix staff shortages quickly and come back up for air. I run Folyo, a private referral community of product designers, and I host Freelance, a podcast about how to work independently.

How to make selling freelance design less stressful and more fun

One of my favorite pieces of advice from the king of client work, David Ogilvy, is: “you should approach [finding clients] with light-hearted gusto”. I like this quote because it’s so obvious, yet seems alien. Most...

How to start your emails to clients so they want to hire you

When humans open an email there’s only one question we ask ourselves. If you’re sending an email you can get around this mindless human flaw by greeting them in their native tongue … preferably using their...

How to find high-quality freelance design leads every single day

There was a time when all month I’d worry about where my next project would come from. I felt helpless. The online community didn’t help. Freelancers would tell me that this was just the way...

How to get a steady stream of clients coming to you

Getting fired hit me like a ton of bricks. I still remember the copy machine going off in the background moments after my boss told me he was letting me go. In fact, that buzzing...

How to get dream clients from your portfolio website

If you work with clients, the single most powerful way to increase your revenue is to stop freelancing and start consulting. And there’s no better outline to follow than Draft, a one-man interaction design consultancy in...

How to win more clients by presenting your experience the right way

I got a question from an experienced UI designer recently: Should I ever talk about my “15+ years of experience”? It’s a great question. The first thing you need to know about experience is that...

How to kill scope creep, complete projects faster and make clients love you for it

It’s human nature. There’s was a point in the project where progress stopped — a rabbit hole appeared, a feature bloated out of control, communication tired — and suddenly my two very experienced friends had blown their budget and...

How to NOT get clients over email

By sheer circumstance, I’ve been in the unusual position of seeing thousands of cold emails sent by freelancers looking for work in the last 3 years. Because of this unique situation, I thought I’d share...

How to build a freelance pipeline of dream client prospects (on auto-pilot)

I recently wrote an article on non-programmers building software that blew up over on hacker news. In it, I talked about how I created a subscription-based product without any custom code. The product is a freelance...

How to create more client referrals and repeat work

I’ve written a lot about how to write emails that win you clients the past couple of years. Even though all my advice has been soaked in experience (and tested by my customers), late last year I...