Robert Williams

I help underwater design agencies fix staff shortages quickly and come back up for air. I run Folyo, a private referral community of product designers, and I host Freelance, a podcast about how to work independently.

The minimalist design firm’s approach to outbound

OK. So in my last lesson I gave you the top 5 places to go to get high-value UX / frontend design clients. These 5 sites make up 80% of the great UX projects posted...

My 5 favorite places to find ready-to-buy design clients

In the last lesson, we talked about how to take control of getting new clients by doing outbound. Doing this takes a change in strategy. But doing what comes next takes a change in mindset....

How I deleted my portfolio and made $30k in 6 weeks

Have you noticed some people kill it without a portfolio? I regularly meet design firms doing millions of dollars in client work with a website that just says ”coming soon.” That’s the power of spending...

Interview: Bootstrapped Marketing with Ashley Baxter

In this episode, Ashley Baxter and I talk about how she’s marketing her SaaS as a solo founder.

Podcast: $2.5k in 60 days

In this episode I give you a high-level overview of how I launched a new product that’s making $2.5k in monthly recurring revenue in about 2 months.

The Email Checklist for Designers

Why this works… Because Folyo depends on our customers winning projects to make money, and we never take referral fees – our only incentive is to help you win more work. So over the years...

The Simple Follow-up Email

The “in-conversation” emails. So you used this essay to send a great email and now you’ve got clients replying left and right. Great job! Receiving a positive response is a great first step. Now comes...

The Future Client Introduction Email

Why this email works… This email made me, personally, over $30k as a newbie designer. I think the reason for that is that it’s different from what most people send – so it sticks out....

Emails to Clients

Real Examples of Emails to Prospective and Future Clients (with the Lines That Worked) Emails to clients and prospects get judged in a split-second. Yet most designers don’t know that what they’re sending prospective and...

How to Hire a Website Designer without Getting Burned

I’ve never hired a web designer except for very small projects. I have, however, been hired to design or redesign about a dozen websites and spent the last 5 years collecting the top 10,000 web...