Folyo’s new home

By Sacha Greif / June 22, 2015 / Comments Off on Folyo’s new home

Building a great business means building a great team. The first time I visited San Francisco I was inspired by the amount of people looking to change the world by building new apps, new products, and new technologies. I also noticed something: every startup I met told me how hard it was to find a…

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Winning Projects: Why The First Impression Counts Most

By Sacha Greif / July 22, 2014 / Comments Off on Winning Projects: Why The First Impression Counts Most

This is a guest post by Dennis Field. He’s currently working on his first book, The Designer’s Handbook. We’re in the middle of a design boom. Thanks to the success of design-conscious brands like Apple and Nike, more and more companies are starting to see the value of focusing on design. Just look at Google’s…

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A Short Field Guide To Finding Designers

By Sacha Greif / June 20, 2014 / Comments Off on A Short Field Guide To Finding Designers

As someone with a hybrid designer/developer profile, I end up hanging out with a lot of developers and entrepreneurs. And when the conversation turns to finding talent, sooner or later someone will point out just how hard it is to find designers. It’s as if designers were elusive beasts, hiding in the deepest, most remote…

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G) My (Sacha’s) logo.

The $5 Logo

By Sacha Greif / June 13, 2014 / Comments Off on The $5 Logo

We recently published our Startup’s Guide to Budget Design, where we examined different design options at different price points. In passing, the guide mentioned Fiverr, a marketplace where design services start at $5. I made the point that $5 seemed ridiculously low for any kind of design service, but I was corrected in the comments…

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The Startup’s Guide to Budget Design

By Sacha Greif / May 19, 2014 / 0 Comments

Did you know that Stack Overflow used 99Designs to crowdsource their logo for only $512? And at the other end of the spectrum, rebranding a major company or institution can often cost upwards of a hundred thousand dollars. This just goes to show that when it comes to design, you can find something at any price. So I thought…

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Being a Professional

By Sacha Greif / May 12, 2014 / Comments Off on Being a Professional

Imagine you’re at the restaurant. The food is OK, nothing special but not bad either. But the waiter somehow remembered your name from the last time you visited. What’s more, he helps you order by suggesting his favorite dish, and brings your food right away. Sounds like a nice place, right? I’m willing to bet…

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Can Clients Trust You?

By Sacha Greif / May 8, 2014 / 0 Comments

If you’re a freelancer, what would you say is the single most important factor when it comes to clients deciding whether or not to give you a project? Having a great portfolio? A lot of experience? Being familiar with all the latest tools? Wrong. Now don’t get me wrong, those all count for something. But…

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Realigning the Folyo Blog

By Sacha Greif / May 5, 2014 / Comments Off on Realigning the Folyo Blog

The web moves fast. Trends like flat design and responsive design didn’t even exist a couple years ago. Yet some things can stay surprisingly relevant, even 10 years on. Cameron Moll‘s article about realigning rather than redesigning is one of those things, and it immediately made sense to me when I first read it,. After…

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Common Portfolio Mistakes (And How To Fix Them)

By Sacha Greif / April 25, 2014 / Comments Off on Common Portfolio Mistakes (And How To Fix Them)

Note: be sure to also check out our quiz on evaluating your portfolio site’s effectiveness! As the curator of Folyo, I see a lot of different portfolios go by. And I can’t help but notice the same patterns of bad design cropping up time and again. Being designers, we should be aware of how much…

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“How Much Does a Website Cost?” And Other Pricing Questions

By Sacha Greif / April 23, 2014 / 0 Comments

If there’s one thing nobody seems to want to talk about, it’s pricing. Most designers don’t publish their rates, and good luck getting a company to tell you how much they paid for their site. The results of this situation is that it can be pretty hard to know how much to spent on design.…

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