🏆 Some tips for winning a client on Folyo

Folyo depends on our customers winning projects to make money. Because we don't take referral fees, our only incentive is to help you win work. So below we've compiled the best tips we've found for increasing your response rate. Check this list before you hit send on an email.


Personalize your subject line

Busy clients look to remove spam from their inbox first. That's why when most freelancers send an email with the subject: "freelancer" or something equally generic, they kill their response rate. Your subject line should be so personal that the client immediately knows it's written just for them.


Make it less than 120 words

Busy clients don't have time to read long emails. In fact, they avoid big walls of text. Make sure your message is under 120 words so it can be read quickly.


Deliver value

Clients will have freelancers in their inbox making big claims. Instead, prove you can help by providing something of value inside your email. Advice, tips, or even a gift will make a client appreciate your email.


Don't rush the relationship

Most freelancers rush to get paid. But relationships don't work this way. Clients are people. It's take time to build trust. So remember, this is a first email and just try to start a conversation. Don't go for the kill in one stroke.


Don't link to your portfolio

Your portfolio, linkedin, and dribbble profile won't land you a client. So focus on communicating clearly to the client and getting a reply, not linking to your work.


Don't criticize the client

You’re a UX designer. You know what great design looks like. But clients only know their business. It’s natural to want to talk about how bad their site is, but instead talk about what you like.


Bold the most important part of your email

When a client is going through a lot of replies they just want to find the point of your email as quickly as possible. Give it to them and make it easy by bolding your point.


Make it insanely easy to reply

A client shouldn't have to do work (like review your portfolio, or let you know if there's a fit) if they want to learn more about you. Instead ask them to send you a thumbs up or "sounds good" and take it from there.


Follow-up or die

If you don't follow-up, nothing else matters. You will cut your response rate in half. Remember, you're building a long-term relationship - so act like it and take the long-term approach of following up weekly with each client.

Emails that win field guide

Get the full guide

This list just scratches the surface. Want my complete guide to writing emails from scratch that win you more work in less time? Get the full guide here