Freelance Email Template for Getting Clients

Robert Williams

I couldn’t believe it. A few years ago, I cold emailed 3 awesome freelance jobs using a very simple email template and waited.

A couple months later, despite being a total newb, I made $29,000+ from these 3 emails. Even better I unlocked dream clients.

Today I want to share the exact email template I used. 

This template works whether you have a ton of experience or not – and it gets results quickly. 

So first let’s look the template in it’s entirely, then lets go through and customize each section of the template individually. Here it is:

The Best Freelance Email Template for 2020

How to Use this Freelance Email Template

There’s a few reasons I recommend this email template (beyond the fact that it made me personally, a bunch of money).

Note that the brackets in the template above indicate sections where you should tailor the email to the job/person you’re sending the email to.

That’s where the real magic happens so next let’s dive into exactly how to do that. You can tweak this template to suit your needs for just about any situation.

1. Subject Line

The first thing you want your recipient to do is open your email. That’s why it’s important to make it about them. Specifically, something you know they desire. For example, if you were emailing someone about a video editing job might say:

Subject Line: Helping you edit your Instagram videos to get shared and grow your audience

Where do you find this desire? My favorite place to pull this info from is directly in the job post or their website. The goal isn’t to persuade or sell, it’s simply to get them to open. So pique their curiosity and let them know it’s not spam. 

Ideally, your subject line should be so specific that it could only be sent to the person you’re emailing. That makes it way more likely to this email gets opened. From there, it’s up to your email’s body to actually deliver on the subject line’s promise. Let’s walk through how to do that next. 

2. Introduction

Okay, shits about to get real. Most freelance email templates start with some variation on the following:

Hi, I’m interested in getting this job. I’d love to hear more about [blah blah blah]. 

But I’ve found this to be totally ineffective. Why? Because clients and employers don’t care about what you want. 

Talking about your own desires makes the recipients of your emails instantly tune you out. Instead your opening line should again be focused on the person you’re emailing, for example:

Hi Client,

Your blog is amazing. One of my favorite things about it is how honest you are about personal finance. Love your “buy all the lattes you want” motto.

The key here is to try to make an authentication connection quickly. 

Remember, people can smell fake compliments from a mile away. Instead think about what you actually like about the company. It might take a few minutes but if you can’t do that, you shouldn’t be applying in the first place.

Sincerely discovering what YOU think is great about them will not only feel good it will result in 10× better results. 

Once you make a connection, next, it’s time to demonstrate your value.

3. Value Proposition

So far, you’ve gotten the recipient to open your freelance email template and read past the first sentence without marking you spam. Awesome. That’s further than 99% of people get. Now it’s time to get to the real meat of your email: your value proposition.

Here’s an example of a great value proposition that continues with our video editing job example:

In fact, your company reminds me a lot of where my client, Marie Forleo, was when she started her video editing program – which probably means you want to grow your Instagram audience from ~50,000 to ~500,000 in the next year too.

That’s it. Simple and focused on results.

Notice how we’re not talking about ourselves in the value proposition. Your skills, past work, and experience don’t matter. What matters is results.

Your value proposition doesn’t need to include a fancy client or a ton of metrics / numbers either. You just need to talk about the end result for the client.

4. Closer and CTA

Okay, so you’ve gotten to the end of your email. Congrats. It’s time to seal the deal.

I got into how to end an email more deeply here, but don’t make the mistake that most people make and shoot yourself in the foot by trying to close the deal in one email or use the phrase: “Let me know what you think!” 

It’s not the recipient’s job to connect the dots at the end of your email. Spoiler: they never do. Instead, be crystal clear about what the next step is and what you want them to do.

Make it extremely easy to reply with a simple call to action. If you’re not sure how to do this here are 10+ pre-written call to actions for you to choose from here.

What to do next

Here’s the truth. If you use the freelance email template as outlined above, you will see results. Period.

What you need now is an unlimited supply of amazing freelance clients. My new course, Endless Clients, is focused on exactly that.

I teach you how to find 10+ $10,000 dream clients in under 30 minutes any time you want. The course is currently closed and we only open a couple times a year, however, you can sign up below to reserve your spot in a future launch.