The 20+ Best Email, Proposal and Website Templates for Designers
By Rob Williams
These templates for designers are the absolute best resources I’ve found to helping hundreds of design firms get clients. Most designers don’t know that 90% of their proposals, emails, and websites are client repellent. The resources below are the opposite. They will show you exactly what to do instead.
A case-study on how I realized that one particular email I was sending was killing my response rate.
A high-level look at the system I use to generate hundreds of dream client each week.
How one man went from obscure tobacco farmer to ad agency owner billing $55 million in 15 years.
How the founder of Basecamp approached getting clients and building a million dollar consultancy from scratch.
How Walt used selling to clients 1-on-1 as a fundamental pillar of his business.
How one of the most successful freelancers makes deciding what to do his responsibility.
The best way to start any email on the right track so clients want to hire you.
A cold email intro template you can send to a client or prospect that creates a great response rate.
An email template you can use to get rid of the feast or famine cycle by creating monthly recurring revenue for your business.
A quick checklist to use before hitting send on any client email.
This is an email template that turns dead conversations around at an amazing rate.
I break down one of the most common emails sent by freelancers today and talk about why it’s terrible.
Some quick examples for automating this entire system so that it runs like clock-work without you.
A case-study on the gold standard for productized consulting websites
Tips for creating a high-performing freelance portfolio
Using the principles from jobs to be done to rewrite the copy on your website.
A simple way to fix the mistake most freelancers make when sending their portfolio to clients
A better way to describe your work and what you do for your clients
A field guide that shows you how to add large amounts of revenue in just a few hours a week.
9 specific templates, scripts, and tips for proving you’re for real.
Practical recommendations for cutting back scope on projects from the beginning of a project.
A case-study on how I’ve created 60+ referral opportunities in my business in the past year.
13 ways to bake fun into the client proposal and negotiation process
Lessons learned from over 5+ years finding hundreds of freelance projects online.
An essay about my experience becoming a freelancer and why I’ve created this site and service.
About Rob Williams...
I run Folyo which helps freelance designers find the work they were meant to do. I also host Freelance a podcast about how to be more effective at independent work featuring remote companies like Disney, Basecamp, YNAB, ConvertKit and more.