I cringe when I see the following advice on how to get consulting clients:
“Got some free time? Work on your positioning!”
Why? If you need to get consulting clients fast, “working on your precious delicate positioning” is procrastination. Period.
You likely already work too damn much on your positioning! Newsflash: if you made less than $100,000 last year, you don’t need to work on your positioning. You need to take action.
But how? There’s a world of options right? Well here’s a list of 5 high-performing steps to take to get consulting clients fast.
Each one is pulled from real examples taken from businesses who have taken my new course, Endless Clients. Info at the bottom of this post on how to get in to Endless Clients (I only open twice a year.)
If you say you want work and you don’t do this, you’re not really serious.
The number one way to land a client quickly is to email people you’ve worked for in the past. Yes, those clients you wish would email you to give you gobs and gobs of money… YOU can actually email THEM too. 🤯
Nobody does this, and honestly it’s moronic. Instead they spend hours trying to come up with an amazing Instagram post that non one will ever see.
Then truth is that the likelihood one of your past clients needs your help right now, is high! It’s on you to be a good service provider and email them the following:
Hi [Bob]! Happy Wednesday. How’s everything at Widget Co.? Anything I can do to help?
Bob will absolutely love receiving this email from you if there’s something he needs help with. If not, he will still appreciate you reaching out.
There’s no downside, and it’s the absolute fastest way to win a client, period. It’s always faster and easier to sell to someone who’s bought from you before.
There are ton of great Slack communities out there. Find some that have your ideal clients, and join.
A quick Google search will turn up a ton of great ones.
They likely already have a channel specifically for sharing referrals. So when you see an interesting project pop up, DM the them.
Hey Bill, saw your message looking for X. I’m a web designer and have worked on a couple similar projects. Happy to point you in the right direction, wanna chat?
That’s it. Build real relationships with people by providing value in a human way. It goes a long way.
This is a quick way to book 3-5 sales calls this week. Here are some Slack communities I’d start with:
Most people want to be the first to reply to a job post, but very few companies decide to hire quickly. Often it takes months.
That makes specialty web design job boards a gold mine of opportunity. Look for jobs that are about a month old and reach out with:
Hey [Bob], I saw you were looking for a remote UI designer to redesign you app about a month ago. Are you the right person to talk to about this?
It’s likely you’re emailing them at time when they’re much less busy, and yet in a better position to actually hire someone. Bonus: Here’s a video on how to automate it:
As you go about implementing idea #3, you’ll come across projects and jobs that are perfect for someone you know. Offer to share them with that person!
Hi Steve, I came across a client that might be a fit for the type of work you do. Are you currently looking for work? Happy to send an intro.
This is how to get consulting clients fast via referral. If he says yes, email both the client and the freelancer the following:
Hi John, I saw you’re looking to hire X. Meet Steve, he’s an awesome freelancer that I thought might be a fit for what you need. Let me know if I can help further!
Then let Steve know you’re also looking for work and to let you know if any referrals come in.
When you do something awesome for someone else without them asking, they tend to do it back.
Tons of companies and clients are looking for websites and posting RFPs (requests for proposals) online right now. These are great gigs to go after.
My favorite place to find these is Linkedin.
My favorite part about LinkedIn is that you can message the people who post the RFP (and often times wrote it!) directly on the platform.
This is exactly what Joey Kirk, owner of Made by Munsters, did recently (here’s a full case study where he even shared his templates with me).
Do one of these every day for the next 5 days and you will have a great chance at getting a consulting client fast. You can even do all 5 today.
But don’t stop there. Each week I give numerous tips like this away to my mailing list. I’m working on a follow up post to this one about the best Slack communities for freelancers.
Get that article sent to you once it’s live by signing up below.
You will also lock in a spot on my Endless Clients waiting list. It’s my new course on how to find 10+ $10,000 projects in less than 30 minutes whenever you want. By signing up below you’ll get an email once we open the course back up.
A Fiverr review that definitively answers: what kind of logo you can get for $5? Plus BIG problems you might not know about Fiverr.
My freelance proposal template is a very simple framework you can use to send proposals that stand out in minutes instead of hours.
Is your website helping you get clients? If not, here's a website design checklist to help you find out why in minutes.
A quick tutorial on how to find clients on Linkedin. Including what to search for, how to filter results, and how to get leads on LinkedIn.
I detailed 13 Jason Fried quotes on getting clients, communicating effectively, and becoming a master salesman. For freelancers & agencies.