Articles

How Folyo Reviews Designers

Since 2013, I’ve helped hundreds of designers find clients. This has lead to also occasionally helping companies choose which designers to hire. If you’ve ever...

The Dribbble Experiment

A few days ago I tried an experiment: I purchased two expensive Dribbble products for finding a designer, and compared them. The first one was...

How to Find Web Design RFPs

In 2018 I found over 100 high-quality RFPs (Requests for Proposals) by companies in need of a website redesign using a few sites once a...

How to build a freelance pipeline of dream client prospects (on auto-pilot)

I recently wrote an article on non-programmers building software that blew up over on hacker news. In it, I talked about how I created a subscription-based...

Seth Godin’s 7 unconventional rules for getting clients

When Seth Godin started Seth Godin Productions, a book packaging design consultancy, he operated out of his studio apartment in New York City. Just years later,...

Walt Disney’s 16 unconventional rules for getting clients

A look at Disney’s approach to selling starting as a freelance cartoonist and beyond.

The 20+ Best Email, Proposal and Website Templates for Designers

These templates for designers are the absolute best resources I’ve found to helping hundreds of design firms get clients. Most designers don’t know that 90%...

The Email Line That’s Client Repellent

My UX design firm had gone through dry spells before but this one was particularly bad. Each day, the stress mounted. The importance of every...

Jason Fried’s 13 unconventional rules for getting clients

Take a look at how Jason made millions of dollars in client work before ever building Basecamp.

Radical Productization

Ben Manley, founder at Knapsack Creative, talks about the nuts and bolts of running a web design agency like a product.

The Design of Your Company

Jonas Downey, principal designer at Basecamp, talks about how to design a work structure in cycles.

My Endless Client Generator: An RSS plugin with all the best UX projects

So far in this series we’ve talked about changing your lead-gen strategy, shifting your mindset, and using AngelList to get startup clients. Next, I’m going...

My 5 favorite places to find ready-to-buy design clients

In the last lesson, we talked about how to take control of getting new clients by doing outbound. Doing this takes a change in strategy....

How I deleted my portfolio and made $30k in 6 weeks

Have you noticed some people kill it without a portfolio? I regularly meet design firms doing millions of dollars in client work with a website...

David Ogilvy’s 19 Unconventional Rules for Getting Clients

The approach to sales that David Ogilvy outlined in his books.

A Short Field Guide To Finding Designers

As someone with a hybrid designer/developer profile, I end up hanging out with a lot of developers and entrepreneurs. And when the conversation turns to...

The $5 Logo

An in-depth review of the fiverr platform that seeks to answer: what kind of logo can you get for $5?

The Startup’s Guide to Budget Design

Did you know that Stack Overflow used 99Designs to crowdsource their logo for only $512? And at the other end of the spectrum, rebranding a major company or institution...

“How Much Does a Website Cost?” And Other Pricing Questions

If there’s one thing nobody seems to want to talk about, it’s pricing. Most designers don’t publish their rates, and good luck getting a company...

Robert Williams, Owner, Folyo

Folyo letters

Over the last 6 years, I've helped hundreds of design agencies build more sustainable businesses with my articles. I send them first to my newsletter. Get a short, weekly email about how to focus on what matters in your business. Short, actionable, focused.