Freelancers don’t have time to waste on proposals that don’t close. That’s why this post is a collection of the best tools I’ve found for improving your proposals.
Below we walk through an exclusive free template, tips for increasing your chances of landing a sweet gig, and more.
So let’s get started!
Simply, using the process below won’t win you a project but it sure will increase your chances!
Step 1 – Download Jonathan Stark’s Website Proposal Template
This is a special proposal template created by my friend Jonathan Stark that’s easy to customize and gives you a great head start at creating a persuasive proposal.
Study the copy. Look at the way Jonathan is speaking to expensive problems. This is how you win high-value work. Look for expensive problems that a client needs solved, then mirror those back in your proposal.
Step 2 – Put the Template into Bidsketch
One of the best ways to speed up the proposal process is to make creating and sending them easy. My favorite app for this is Bidsketch because it comes with a bunch of additional templates and tools for customizing your proposal.
Step 3 – Track and Follow Up on Your Proposals with Pipedrive
Following up on your proposal is one of the biggest levers you can pull to increase your close rate. Some Folyo members even report this being the #1 factor to landing six-figure contracts.
But very few people remember to do it and as a result baking it into your process is a huge advantage. Pipedrive is great for this because it’s designed around the proposal workflow. Here’s a video I made walking through how to set it up:
Step 4 – Read Up on How to Improve Your Proposals
Beyond software, a sound sales approach will have a huge effect on your proposal’s success. Here are a few book recommendations that will help you optimize your proposal process even further.
Step 5 – Customize the Website Proposal Template for Your Business
We analyzed over 500 RFPs, and listed out the most commonly requested elements. Create these once, put them in Bidsketch, and have them ready to add to your template to save a ton of time.
Always include options in your proposal
No matter what the budget is or how the scope is laid out, giving potential clients options in your proposal will double or triple the chances you’ve hit the spot for them.
Ask a question with your proposal
Keep in mind, there’s people behind the scenes. Remember to use the Q+A system built into the process. Asking a question can help build a relationship. A good starter: “I know you have a spot in the RFP for questions, but I wanted to quickly check-in and ask if you already have a firm in mind to handle the project?”
Step 6 – Find RFPs and Contracts Worth Pitching
Finding website RFPs and other contract opportunities worth pitching is near and dear to our hearts. We’ve been finding hundreds of awesome RFPs for our customers every year for the past 5+ years. That’s why we designed the best place to get every RFP on the internet in one place for one low monthly cost.
There’s always going to be some luck involved. However, you can also create the opportunity for luck to strike by putting yourself in the right position. Most RFP issuers I’ve interviewed receive less than 30 proposals. That means by just being average, you have a 1/30 chance. Be consistent. Follow up. Send 50-100 RFPs this year and suddenly, you’ll get a lot more lucky.
Folyo members get the best RFPs on the web delivered to them. They get a head start on this entire entire process and get $10k+ graphic, web, and UI/UX design projects sent to them daily. You should sign up for a free trial today!
I'm gonna let you in on a little secret: 85% freelancers/agencies will shoot themselves in the foot in their next email because they make ONE common mistake that repels clients away.
Are you sending this client repelling email?
Find out plus get my 10 word-for-word scripts you can use to win start winning clients instead, even if you hate sales. All value. No fluff. See for yourself.
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