Every web design agency would love to have a list of great website design and development RFPs (Requests for Proposals) hiring now because – let’s face it – finding high quality RFPs and leads is one of the most difficult tasks your agency faces.
Other lead generation strategies like social media, SEO, and email marketing can take years of investment before generating a single lead. That’s why these strategies are not right for everyone.
Getting instant access to a vetted, high-quality list of RFPs to supplement your agency pipeline can be one of the wisest moves you make all year. But there are also some pitfalls to be aware of. Below we’ll walk through the best options for finding high-quality website design and development RFPs for your agency.
4 Non-Negotiable Criteria for Good Website Design RFPs
The quality of website design RFPs for sale online can vary wildly depending on source. Some RFP portals that claim to sell “qualified” RFPs are actually huge databases of general-purpose RFPs scraped from thousands of government agencies. It can take hours to sort through dozens of 50-page RFPs only to find out they’re totally irrelevant to your agency. After sifting out unrealistic work scopes and irrelevant services, you may find that you’ve wasted hours and haven’t found a single RFP worth applying to.
So what’s the solution? Are all RFP websites worthless? Do good web design and development RFPs even exist online?
The answer is yes. Finding good web design and development RFPs online is possible but it takes understanding what a good web design leads is and how it gets sourced. To help, here’s my criteria for a good qualified lead:
1. High Problem Awareness
Unlike a general purpose RFP that has 30 unrelated services rolled into one (like website design, construction, and janitorial services), a good web design RFP values a web design solution highly. In other words, they know they have a problem, and value a solution highly enough to pay to solve it. This is key. It’s a waste of time to try and pitch someone who doesn’t value what you sell. That’s why every lead inside Agency Leads PRO has an active Request For Proposal (RFP) focused on website design and development. This ensures that every organization you reach out to wants to hear from you which makes the sales process 10× easier.
2. Realistic Budget
The next criteria for a good web design RFP is a realistic high-paying budget. For most, a good web design / development budget is going to be somewhere in the $20,000–$100,000+ range. The exact number can depend on the complexity of the project, of course, but if a client hasn’t stated a budget above this threshold – they may not be worth pursuing.
3. Strong Company Reputation
Scammy-looking companies are never good leads. If a company doesn’t look reputable or trust-worthy, they most likely aren’t worth pursuing. The chances are very high that they will either not convert or make a bad client. In fact, I’d stay away from entire industries (like adult media or even tech startups) because they tend to generate companies with bad reputations.
4. Realistic Scope of Work
One final criteria I recommend is a realistic work scope outlined in the RFP. In combination with budget, a realistic scope of work usually equals realistic expectations throughout the project. If a client wants an eBay clone built in 3 days for $500, this is an obvious warning flag – and even substantial budgets can become impractical if the scope of work isn’t appropriate.
These 4 criteria are the bare minimum prerequisites web design agencies should use to filter RFPs. You might choose to be even more strict or specific (for example, qualifying by industry) about the RFPs you pursue.
Where to Buy Good Website Design and Development RFPs
With the criteria above in place, here are some high-quality websites you may interested in buying RFPs from:
Since I’m writing this guide to you I thought I’d mention what I believe is the absolute best option first.
I’ve taken the criteria above and created a done-for-you RFP finding service that curates the 500+ best web design and development RFPs each year.
Where our RFPs come from: Our RFPs are sourced directly from decision-makers at companies who have either 1) reached out to us directly or 2) publicly posted in search of an agency. In short, it means every lead we send is a WARM lead. They KNOW they need help and actively looking to hire that help right now.
How we qualify them: On top of sourcing leads who are currently in the buying process, we hand-qualify each opportunity to make sure they’re great opportunities worth $20,000–$100,000+ in project work. That way you don’t have to spend hours combing through RFPs like on most sites. We do it for you.
How the bidding process works: We’ve gotten hundreds of testimonials from agencies and freelancers who’ve landed clients from the program in as little as a few weeks. Typically the process is as simple as sending in your proposal via email. You can reach out to several high quality organizations within hours on day one.
How much it costs: Agency Leads PRO costs $197 per month, which comes out to less than $5 per RFP. Every subscription comes with a 30-day 100% money-back guarantee so you can literally land a client then decide if it’s right for you.
I honestly believe that Agency Leads PRO is the best option for 99% web design agencies looking for new RFPs. However, if for whatever reason it’s not for you, here are some other good options you might check out.
RFPMART is one of the better subscription RFP marketplace that offer a high volume of RFPs. While the volume of leads is good, it can take some time to sort through and pick out the opportunities you actually want to contact. Most likely, you or someone on your team will have to spend about 30-60 minutes a day combing through RFPs to see if they’re a fit for your agency.
3. The RFPdb
Previously, RFPdb was another good RFP site where agencies could buy RFPs or get access to them by sharing RFPs on the platform. The main downside was it was very limited in volume, you’d only see a handful of web design leads per week. Update: RFPdb was recently acquired by MyGovWatch. As a result it looks like some parts of the site are no longer working.
Like a lot of the options listed above, FindRFP is a general-purpose RFP site. This means you’ll find web design and development leads mixed in with RFPs for things like construction and janitorial services. Update: While I do have a FindRFP subscription, some of the functionality on the site has broken down in recent weeks.
This is a somewhat hard-to-use RFP site geared toward finding qualified Federal, State & Local government contract opportunities.
Where to Find Free Website Design and Development RFPs
OpenGov appears to be a new software that many organizations are using to procure website design and development. Typically you don’t have to sign in to see the RFP details which is one thing I like about it. We use Google to search through websites using OpenGov for Agency Leads PRO.
Because of the vast number of sites indexed each day, Google can be a great source of RFPs. You’ll have to search daily for new RFPs and can typically unearth anywhere from 3-10 good RFPs. Pro-tip: use “type:pdf” in your search to surface PDFs.
LinkedIn is actually my favorite place to go for RFPs because hiring managers and decision makers post RFPs on the site directly. This gives you an awesome opportunity to meet and talk to the right people. Note: you will have to sift through a fairly high amount of content marketing to find quality RFPs on LinkedIn. For a full in-depth walk-through on how to use LinkedIn to find RFPs and other clients go here.
In recent years, a ton of organizations and companies have taken to Facebook for promoting their RFPs. Like LinkedIn, you’ll have to sort through a lot of content marketing and irrelevant spam – but if your particular niche is Facebook-centered, it might make sense.
Get Started Finding High Quality Web Design and Development RFPs
Sometimes the perfect supplement to an agency’s inbound lead generation is a steady supply of high-quality RFPs you can start pitching and winning today. Finding good web design RFPs used to be time consuming and tedious, but with Agency Leads PRO you can get instant access to 500+ curated web design and development leads each year in minutes.
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