Website Strategy Coaching for Consultants

A monthly strategy session focused on creating a better website offer clients are eager to pay you for.

Join Folyo’s Website Strategy Group

Registration is currently closed. Join the waitlist.

You can design client websites all day long, so why is working on yours so hard?

It isn’t your skills. It’s the process you’re going by. Going off into a silo to work on your website doesn’t work. And that’s costing you real money.

Because being able to present the value of your work isn’t just important. It’s the lifeblood of your business.

And your website is at the center of that. It’s your single biggest piece of marketing clients will come in contact with on a daily basis.

So not having an effective strategy in place means you’re inviting unecessary ebbs and flows to your entire business, constantly.

That’s thousands and thousands of dollars.

You don’t have to go into a dark corner all by yourself in hopes of re-emerging with the most effective website strategy of all time.

There’s a better way: finally remove all “new portfolio coming soon” apologies from your website once and for all.

Design a website that you know is effectively positioning, marketing, and selling your services to your ideal clients, without spending tens of thousands of dollars.

Everything you need is already inside your head.

I’d love to help you extract it. That’s why I created this website strategy group. To help designers and other freelancer get better clients from their site. It would be an honor to have you join.

Here’s everything you get:

  1. A monthly website strategy session:
    As the owner of Folyo, I’ve seen thousands of portfolios that are hoping to get clients. I can’t tell you how many exhibit great work but fail to translate that into getting great clients.

    Every month we’ll meet on Zoom, use those lessons to look at your website and talk about what you’re doing. This serves as a helpful strategy setter, and a gentle reminder to continue improving your website.

    You’ll finally answer questions that you’ve brushed aside for too long, like:

    • what type of clients are you targeting
    • what’s the best way to market to them
    • what should a killer website / elevator pitch to these people say
    • where should you market your services and how
  2. I’ll Send You Referrals via Folyo Pro + Personal Client Intros:
    You’ll also get complimentary access to my Referral Newsletter so that every few days you get awesome product design opportunities.  It’s a hands-free way to test out new portfolio pitches and their effectiveness in less time. Additionally, when clients come to me in need of a designer, you’ll get priority because I’ll already be familiar with your work.
  3. Access to Private Chat with Me and Other Members
    Building a network can be time consuming, so I added a private chat just for fellow members of this group. It will be a place to connect with like-minded consultancy owners that are looking to improve. Every three weeks you’ll get paired up with someone new from the group for a 1-on-1 call. It’s a fast way to get out of your own head and get constructive advice from another talented professional.

Because this is the pilot group and I want it to be a really awesome, tightly-knit group of people, it means I’m looking to attract people who are looking to add value to the group.

Before we start I’ll ask you to submit your portfolio so that I can take a look at your work. I won’t accept you as a client, if I don’t think I can help you. I’ve already denied several people that weren’t a good match.

Let’s get started!

“Rob helped me analyze what I had, gave me a ton of invaluable feedback, then helped me craft a positioning statement and copy to help convert customers.

I stumbled across Folyo a while back, was instantly sold by Rob’s copy and immediately purchased. This never happens. Something about the transparency in Rob’s writing let me know immediately I could trust him to deliver. It perfectly identified my problem and offered a solution, while explaining his process with transparency.

I figured who better to help me with my own site. I reached out to Rob to request some coaching and help with copywriting on my own site. He analyzed what I had, gave me a ton of invaluable feedback, then helped me craft a positioning statement and copy to help convert customers. Rob had incredible insight into the psychology of buying, and helped me apply that knowledge to my business. He was also incredibly eager to help, down to earth, and easy to work with. Can’t recommend him enough.”

– Philip Lester, Founder, Dreamten

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