Email template for introducing yourself to a potential client

Click to edit me
To:
From:
client@email.com
your@email.com
Hi

Your is amazing. One of my favorite things about it is

In fact, your reminds a lot of that needed something similar – and that tells me you probably want as well.

Can I send you some ideas for how we can work on this?

When introducing yourself to a potential client via email, your goal is to literally go from untrusted stranger to respected professional in a matter of seconds. That’s a tall order. So what’s the best strategy to maximize your chances of doing exactly that? It depends. No single template will work for every situation. However, the majority of clients, need you to answer the following questions in your email (regardless of what service you’re pitching them):

  • Are you someone who can help me and my situation? Or are you just talking about yourself?
  • Do your have past experience that is relevant to MY needs? Or are you just sending me your generic portfolio?
  • What’s the best way for me to learn more and is it easy to do even if I’m really busy right now?

These 3 questions are the most important things you can answer in your email. The template on this page will provide you a framework for answer these questions in a natural way. You can tailor this template for almost any situation and the result is always a professional introduction email ready to be sent to any potential client you want to work for.

It’s focused on establishing that you are a professional capable of helping them solve their problem and getting them to reply if they’re interested. No more, no less. To edit the template for your needs, click anywhere there is blue text and start typing, then click “copy to clipboard” and paste your email into your compose window.

Here are some examples of how you can customize this email template for different situations:

Samples

Website Design (CRO)

Hi Ramit,

Your blog is amazing. One of my favorite things about your writing is your commitment to helping your students live a rich life. What a great way to put it. I’ve learned so much already.

In fact, taking your earning potential quiz reminded me a lot of a similar lead magnet I designed for Marie Forleo who used something similar and saw a 10× increase in her opt-ins with a few design tweaks.

Can I send you some ideas for how we can work on this?

-Patrick

Email Marketing (Shopify)

Hi Tobias,

Your Shopify store is amazing. One of my favorite products on the planet is your no-carb cinnamon toast Keto cereal.

In fact, your products and site experience remind me a lot of a similar website I designed for a company called FatSnax which focuses on Keto treats as well and needed something similar – and that tells me you probably want a 3X increase in your cart abandonment email performance as well.

Can I send you some ideas for how we can work on this?

-Kurt