David Ogilvy’s 19 Unconventional Rules for Getting Clients

Imagine if you had the playbook of one of the best salesman of all-time. If you could go into every sales call with the exact approach David Ogilvy developed to get what you want: clients.…

How I deleted my portfolio and made $30k in 6 weeks

Have you noticed some people kill it without a portfolio? I regularly meet design firms doing millions of dollars in client work with a website that just says ”coming soon.” That’s the power of spending…

Jason Fried’s 13 unconventional rules for getting clients

Note: the rules in this article are derived from researching Jason’s past interviews and blog posts — I didn’t interview Jason personally. Before building Basecamp, Jason Fried was already doing millions of dollars in client work with…

Seth Godin’s 7 unconventional rules for getting clients

When Seth Godin started Seth Godin Productions, a book packaging design consultancy, he operated out of his studio apartment in New York City. Just years later, he sold one of the first internet marketing firms in…

The $5 Logo

We recently published our Startup’s Guide to Budget Design, where we examined different design options at different price points. In passing, the guide mentioned Fiverr, a marketplace where design services start at $5. I made…

The 20+ Best Email, Proposal and Website Templates for Designers

These templates for designers are the absolute best resources I’ve found to helping hundreds of design firms get clients. Most designers don’t know that 90% of their proposals, emails, and websites are client repellent. The resources…

The Email Line That’s Client Repellent

My UX design firm had gone through dry spells before but this one was particularly bad. Each day, the stress mounted. The importance of every new meeting ballooned greater than ever before. I went in…

Walt Disney’s 16 unconventional rules for getting clients

Most people don’t know that Walt Disney started out as a freelance cartoonist. He carried those lessons throughout the rest of his career, continuing to meet with distributors and clients in one-on-one sales situations.  He began his…

Where to Find High-Value Design Clients in 2018

How do you find high-value clients, quickly, when you don’t have an existing network of work to rely on? This guide will answer that question from start to finish. It’s a culmination of tips, habits,…