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Jonathan Stark on website pricing and value propositions

By Rob Williams

On this call Jonathan goes over:

  • The first thing you need to know when analyzing your website (6:11).
  • How to position yourself as a Kickstarter-focused designer (19:50).
  • When and how to add a risk-reversal to your website (21:00).
  • A better way approach pricing on a sales call, using productized services (26:38).
  • How to figure out who you’re talking to if you’re specializing in one area (40:10).
  • The problem with positioning yourself as a white-label shop for other agencies (43:47).
  • A deep-dive on differentiating between strategy and implementation for your agency (54:00).
  • How to approach positioning when you’re transitioning from a full-time job to a freelance role (58:00).

About Rob Williams...

I run Folyo which can help your remote company find the right designer in the next 7 days. I also host Freelance, a podcast about how you can be more effective at independent work featuring remote companies like Basecamp, Converkit, Highrise and more. If you're a designer looking for clients, you can also get a free 14-day trial of my referral newsletter today.

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Freelance is a podcast about how to be more effective at independent work featuring companies like Basecamp, ConvertKit, Beaver Builder, and more.

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