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Jonathan Stark on website pricing and value propositions

By Rob Williams


On this call Jonathan goes over:

  • The first thing you need to know when analyzing your website (6:11).
  • How to position yourself as a Kickstarter-focused designer (19:50).
  • When and how to add a risk-reversal to your website (21:00).
  • A better way approach pricing on a sales call, using productized services (26:38).
  • How to figure out who you’re talking to if you’re specializing in one area (40:10).
  • The problem with positioning yourself as a white-label shop for other agencies (43:47).
  • A deep-dive on differentiating between strategy and implementation for your agency (54:00).
  • How to approach positioning when you’re transitioning from a full-time job to a freelance role (58:00).

About Rob Williams...

I run Folyo which helps freelance designers find the work they were meant to do. I also host Freelance a podcast about how to be more effective at independent work featuring remote companies like Disney, Basecamp, YNAB, ConvertKit and more.