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Jonathan Stark on website pricing and value propositions

Written by Robert Williams


On this call Jonathan goes over:

  • The first thing you need to know when analyzing your website (6:11).
  • How to position yourself as a Kickstarter-focused designer (19:50).
  • When and how to add a risk-reversal to your website (21:00).
  • A better way approach pricing on a sales call, using productized services (26:38).
  • How to figure out who you’re talking to if you’re specializing in one area (40:10).
  • The problem with positioning yourself as a white-label shop for other agencies (43:47).
  • A deep-dive on differentiating between strategy and implementation for your agency (54:00).
  • How to approach positioning when you’re transitioning from a full-time job to a freelance role (58:00).

Robert Williams

I help underwater design agencies fix staff shortages quickly and come back up for air. I run Folyo, a private referral community of product designers, and I host Freelance, a podcast about how to work independently.

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