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Philip Morgan on website positioning

Written by Robert Williams

On this call Philip Morgan covers:

  • How to use Linkedin to define your niche segmentation (8:35).
  • How a design agency can market themselves like Metalab (12:35).
  • How to get a sense of your competitors marketing (16:35).
  • How to describe “your process” on your website in a differentiating way (20:50).
  • What an impressive design agency case study page looks like (32:40).
  • What do do when you don’t have a ton of content on your website (46:30).
  • An important question to ask yourself when it comes to choosing a target market (54:20).

Robert Williams

I help underwater design agencies fix staff shortages quickly and come back up for air. I run Folyo, a private referral community of product designers, and I host Freelance, a podcast about how to work independently.

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