Philip Morgan on website positioning
Written by Robert Williams
On this call Philip Morgan covers:
- How to use Linkedin to define your niche segmentation (8:35).
- How a design agency can market themselves like Metalab (12:35).
- How to get a sense of your competitors marketing (16:35).
- How to describe “your process” on your website in a differentiating way (20:50).
- What an impressive design agency case study page looks like (32:40).
- What do do when you don’t have a ton of content on your website (46:30).
- An important question to ask yourself when it comes to choosing a target market (54:20).
I help underwater design agencies fix staff shortages quickly and come back up for air. I run Folyo, a private referral community of product designers, and I host Freelance, a podcast about how to work independently.
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