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Seth Godin’s 7 unconventional rules for getting clients

When Seth Godin started Seth Godin Productions, a book packaging design consultancy, he operated out of his studio apartment in New York City. Just years later, he sold one of the first internet marketing firms in the country to Yahoo for millions. The skills he picked up during his freelance book design and internet marketing days have catapulted him into another hugely successful...

Walt Disney’s 16 unconventional rules for getting clients

Most people don’t know that Walt Disney started out as a freelance cartoonist. He carried those lessons throughout the rest of his career, continuing to meet with distributors and clients in one-on-one sales situations.  He began his career in a different era but the principles he used work just as well today. Authenticity and delight will never go out of style. If you can...

The 20+ Best Email, Proposal and Website Templates for Designers

These templates for designers are the absolute best resources I’ve found to helping hundreds of design firms get clients. Most designers don’t know that 90% of their proposals, emails, and websites are client repellent. The resources below are the opposite. They will show you exactly what to do instead. Start here The email line that’s client repellent A case-study on how...

Where to Find High-Value Design Clients in 2018

How do you find high-value clients, quickly, when you don’t have an existing network of work to rely on? This guide will answer that question from start to finish. It’s a culmination of tips, habits, and tactics I use everyday with Folyo. Let’s dive in. 1. Your portfolio: what you really need to get started How I deleted my portfolio and made...

The Email Line That’s Client Repellent

My UX design firm had gone through dry spells before but this one was particularly bad. Each day, the stress mounted. The importance of every new meeting ballooned greater than ever before. I went in to each one thinking one thing: “I need this job.” Yet, each client would slip out of my grasp. Some would say it was a...

Jason Fried’s 13 unconventional rules for getting clients

Note: the rules in this article are derived from researching Jason’s past interviews and blog posts — I didn’t interview Jason personally. Before building Basecamp, Jason Fried was already doing millions of dollars in client work with his design agency, 37signals. 37signals had a reputation for doing thing differently. The way they got clients and presented themselves was unique. Like David Ogilvy,...

How I deleted my portfolio and made $30k in 6 weeks

Have you noticed some people kill it without a portfolio? I regularly meet design firms doing millions of dollars in client work with a website that just says ”coming soon.” That’s the power of spending time on things that really matter. You get away with skipping hours and hours of wasted time, working on a portfolio that won’t create a...

David Ogilvy’s 19 Unconventional Rules for Getting Clients

Imagine if you had the playbook of one of the best salesman of all-time. If you could go into every sales call with the exact approach David Ogilvy developed to get what you want: clients. Surprisingly, it might reveal that the same, simple client-selling strategies that worked for Ogilvy in 1950, still work today. And it’s as important as ever...

The $5 Logo

We recently published our Startup’s Guide to Budget Design, where we examined different design options at different price points. In passing, the guide mentioned Fiverr, a marketplace where design services start at $5. I made the point that $5 seemed ridiculously low for any kind of design service, but I was corrected in the comments by Jean Bauhaus: There are...