The Freelancers Guide to

Outbound Lead Generation

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Robert Williams

Years ago, I emailed 3 companies on a whim. Those emails resulted in $29,000+ of contract work which was a huge kickstart to my business. This post is going to help outline a few ways you can use outbound lead generation, if you've ever asked questions like:

  • How do you look for leads that are going to be worth your time?
  • What should you say in your outbound emails?
  • And where should you start if you're brand new to outbound?

Trust me. If a noob designer like me can make it work, you can too. (By the way, the story actually gets better. Not only did my outbound emails lead to initial contract work, there was recurring work too. Follow-up projects, retainers, and even referrals to other clients all came from these 3 emails.)

Now I'd be lying if I said these results were typical. They're not. But most people assume this is because outbound lead generation is ineffective. Wrong. Most people never see a return on outbound lead generation because they do it wrong.

Most people try a spray-and-pray approach to outbound. This is so common, in fact, that outbound lead generation has become synonymous with spam. This makes it even more important to stand out by doing things differently. If you take an authentic and meticulous approach to outbound I promise you that not only will clients hire you, they'll thank you profusely for giving them the chance.

So in this post I'd like to share the exact cold email template I used that was so successful and a few ways you can make your outbound lead generation strategy way more effective than the average bear.

This stuff works. Whether you're a freelancer or have a full team you can guarantee your company is bringing in new clients daily or weekly using outbound lead generation. I believe it's one of the best ways to get rid of the feast or famine billing cycle forever. So let’s get started.