How to Write a Compelling Email to Outbound Leads
I find email is one of the most effective ways to communicate with your prospects because you can build a system around it and it’s an opportunity to directly and immediately build relationships and gain trust.
But to do this you have to write great content. This means crafting an email pitch that will grab the attention of each prospect.
The first step is to gather information about your prospects. What do they value? How can you speak their language? Think about what is going to resonate with them and then send a helpful, valuable email to each person, written just for them.
Remember, building relationships with decision makers at these companies is done by providing value first, then asking them if they need any help, or would like to know more about your services.
Always find a way to deliver value for that specific company’s situation. That’s how you can dominate the email game.
If you want examples of what these emails look like, I wrote a short guide on exactly how to do this with email, that you can give to anyone on your team you want to be great at outbound lead generation. It’s called Emails That Win You Clients and it includes dozens of templates, tricks, and tips from thousands of data points all in one neat package.
Follow up With Prospects After Sending Your Initial Email to Make Sure They Received It
Lastly, one of the most important things you need to do after sending out an email is to get back into touch with your prospects.
When you’ve sent your prospect an email, follow up with them a couple of days later to remind them about it and also ask if they have any questions.
It doesn’t have to be complicated setup. In fact, it doesn’t even have to be via email. You can do this in a number of ways including picking up the phone, but one way that works well is using LinkedIn to message the person you emailed.
There is almost nothing that will improve your success rate like following up to every outbound lead you contact. It sounds boring, and it kind of is, but that’s how you dominate the outbound lead generation game.
I also give some timely tips on how to outsource the entire process once you have it dialed in, including finding 5-figure client opportunities, inside of my lead generation training video you can get for free here.
Follow the 5 steps above to start building an outbound lead generation pipeline. By targeting potential clients who are a great fit for your service, you can create an ongoing revenue stream that you didn’t previously have access to. Keep track of how many leads you need to contact to land one client. Then it becomes a numbers game.