Portfolio to Email Course

As you start off your 2019 raise your hand 🖐️ if you’ve been asking a familiar question:

How can I make my portfolio website attract better clients?

If you have, you’re not alone. Most of the agencies and freelancers I talk to are working on this.

“We want to stand out and get better clients.”

“We want to create a portfolio that attracts the work we want to do.”

(Yet 99% of the actual websites will end up looking EXACTLY the same.)

Raise your hand again 🖐️🖐️ if you’re guilty of the boring 4 page site superfecta:

  • a homepage
  • a portfolio
  • a blog
  • a contact page

… and that’s about it.

Ouch. It’s like we’re stuck in 2005. 😱

The thing is a portfolio alone isn’t enough.

If there’s one thing I’ve learned from helping Folyo clients hire freelance designers, it’s that portfolios all start to look the same.

No. matter. how. sleek. your. work. looks.

Luckily, portfolios alone aren’t your only option. Each and every freelancer/agency can sell their unique way of solving problems.

Because we all bring something different to the table.

The question is, how?

My challenge: create an email course for your clients instead of a portfolio.

Why an email course?

Email courses are like giving the best sales presentation of your life to each and every prospect that walks through your door.

Instead of relying on screenshots, an email course relies on words.

They slowly build a relationship with prospects over weeks. Which means clients trust you more.

And clients who take your email course can easily start a direct one-to-one conversation anytime they want.

But email courses aren’t easy to make.

So how can you get started today?

The easiest way is to record your next sales call and write down every question you get asked.

Note: you’ll want to do this a few times. By the 3rd or 4th call, you’ll see patterns emerge that you can use as source material for your course.

As you review the tape, here are some additional questions you can ask:

  • How did the client describe the #1 problem they were facing when they came to me for help?
  • How did the client feel about this problem?
  • What question was at the top of their mind?
  • How did you answer this question?
  • How did they describe their ideal outcome?
  • What results were they seeking?
  • How did you solve the problem for them, what did you do?
  • How did their world change when you solved the problem for them? What changed in their day-to-day life?

Go through these questions for each past project and sales call too.

It’s hard work but it’s literally the difference between a dusty portfolio and a six-figure email course that runs on auto-pilot.

If you get stuck (and you will) remember one thing: even 50% is better than nothing.

If you want help, I’m creating a new channel in my remote co-working space dedicated to portfolio and website teardowns.

Sign up here to join

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Robert Williams, Owner, Folyo

Hi, I'm Rob. I help underwater design agencies fix staff shortages quickly and come back up for air.

I started Folyo, a private referral community of product designers, and I host Freelance, a podcast about how to work independently featuring companies like Basecamp, Converkit, Highrise and more.